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Gamification / Virtual Events.
Virtual Events are taking audience experience to the next level. Your customers want to be engaged and feel like they belong to something bigger and fun.
Lately, Virtual events have become the buzzword for every entrepreneur and business leader. However, few people know how to implement gamification in their organizations in a way that maximizes engagement and revenue.
Gamification “uses game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning and solve problems.”- says Karl Kapp, a professor of instructional technology at Bloomsburg University.
If you’re reading this article, you’re probably aware of gamification. But just in case you aren’t, here’s the short and sweet version ;)
What is gamification?
Gamification is a term that uses game elements in non-game contexts. The motivation behind gamification is to make processes more engaging, compelling, and fun, leading to higher retention of your content.
What Is a Gamification Strategy?
In a Gamification Strategy, the concept is simple. Gamification uses game mechanics and techniques to promote specific outcomes. It’s when video game elements such as challenge, competition, rewards and recognition are used to encourage people to take action.
Second-screen experiences have become somewhat of a buzz term in recent years, with numerous case studies released by brands (and even pay-TV operators) touting their successes in taking gamification to the next level.
So the next time you're out looking for a fun way to engage your client's audience, try a live social experiment. It's a great way to make viewers feel more connected to your brand; the results could be what you've been looking for.
SPARX is a real-time platform that links content with audience interactivity.
The SPARX trusted and proven platform provides an opportunity for content creators and originators to take their audience experience to the next level.
It is flexible, and multi-faceted, with a user-friendly platform that allows content creators a one-stop tool to drive connection with their community.
Audience engagement and participation levels are significantly enhanced when users connect through the SPARX platform.