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The patented Sparx platform enables broadcasters, streamers, and video producers to engage viewers for longer, generate new revenue opportunities, and create lean-forward experiences for audiences eager to join the action. Millions of users can connect to the Sparx platform and interact simultaneously on their mobile phone, tablet, or computer anywhere in the world, in real time.



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President & CE0

Al Thorgeirson

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Spencer Trentini

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Head of Product & UX 

Jud Lewis-Mahon

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Alexandra Breukels

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Financial Statements



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Drew Craig

Has been involved in the TMT industry for over 35 years. During his tenure as CEO of Craig Media, the company grew from a single TV station to Canada’s largest privately held TV broadcast group.  Craig Media was sold in 2005 for $265 million. Drew is currently founder, principal investor and Executive Chair of adtrackmedia. Adtrackmedia is a DOOH enterprise operating in-tunnel video displays in major urban subway systems globally.

Mark Binns

Mark Binns has 20+ years of experience building customer-driven sales and marketing strategies. Mark has founded, built, and sold two consulting companies that provided strategic advice on customer acquisition and revenue growth to Fortune 1000 technology companies including RIM, Cisco and Rogers.

Brian Brady

Mr. Brady is a Director of Cox Media Group, and also serves on the board of Syncbak, IZEA Worldwide Inc., and Duration Media, LLC. He is also one of three senior advisors for Manhattan West Asset Management, an independent wealth management and high net worth financial advisory firm. 

Kirstine Stewart

Kirstine is currently the Chief Revenue Officer for Pex, a company specializing in digital rights technology. She sat on the World Economic Forum as a Member of the Executive Committee in addition to acting as the Head of the Shaping the Future of Media, Entertainment and Sport platform. Kirstine was a founder of Twitter’s Canadian headquarters and also served as the VP Media with Twitter North America subsequent to acting as the Head of CBC TV, Radio and Digital.



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