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January 16, 2023 – Vancouver, BC, Canada. Sparx Technology Inc.(TSXV: SPRX) (OTCQB:STCXF) (“Sparx” or the “Company”) is excited to announce that Sparx has engaged Cameron Thomson Group Ltd. (“CTG”) to strengthen their sales force and expand their footprint in North America, Europe and Asia. Cameron Thomson Group Ltd. is a business development company specializing in providing corporate development, financing and business evolution services to the media/entertainment and technology industries. Drawing from its global infrastructure of experienced professionals, Cameron Thomson's expertise is in transforming businesses ideas into prosperous commercial opportunities. Cameron Thomson has established a long-standing track record in building successful entertainment and

technology companies that maximize the value of their intellectual property across current and evolving platforms.

Cameron Thomson Group is based in Toronto, Canada, with offices in London, Lake Como-Italy, Los Angeles, and Taipei. Ron Thomson, President of CTG, has led the company for 22 years. Mr. Thomson has extensive industry knowledge is the result of founding and building multiple global tech & entertainment businesses. Mr. Thomson's continuing experience in leading and expanding global media, film and TV companies spans from NASDAQ listed publicly traded organizations and private companies.

On the engagement with Sparx, Ron commented “Sparx’s platform for engaging audiences across the multitude of media verticals has become a powerful solution for media owners, sports franchises, video networks, brands and others. We are excited to play a role in helping connect Sparx with key players in the global industry”.

Al Thorgeirson, CEO and President, commented, “The Cameron Thomson Group brings a wide array of experience and a history of success in multiple areas. Sparx is committed to investing in our sales network in order to unlock the potential of countries and regions that have yet to experience the Sparx platform.”. The Sparx real-time platform is flexible, multi-faceted and is used to engage audiences with voting/polling, predictive questions and trivia.

On behalf of the Board,

Al Thorgeirson CEO and President

For further information, please contact:

Al Thorgeirson CEO and President (403) 471-3503

Investor relations (778) 732-5055

ABOUT SPARX: Sparx is an interactive media technology company whose principal activities are providing media companies and sports teams with technologies to engage audiences. The patented Sparx platform enables broadcasters, streamers, and video producers to engage viewers for longer, generate new revenue opportunities, and create lean-forward experiences for audiences eager to join the action. Millions of users can connect to the Sparx platform and interact simultaneously on their mobile phone, tablet, or computer anywhere in the world, in real time.

For more information about Sparx, visit the Company’s website at

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Statements Statements included in this news release, including statements concerning the Company’s plans, intentions, and expectations, which are not historical in nature, are intended to be, and are hereby identified as, “forward-looking statements”. Forward-looking statements include, among other matters, the anticipated use of proceeds from the Financing. Forward-looking statements may be, but are not always, identified by words including “anticipates”, “believes”, “intends”, “estimates”, “expects” and similar expressions. The Company cautions readers that forward-looking statements, including without limitation those relating to the Company’s future operations and business prospects, are subject to certain risks and uncertainties (including risks that the Transaction does not proceed, or proceed on the expected terms, geopolitical risk, regulatory, Covid-19 and exchange rate risk) that could cause actual results to differ materially from those indicated in the forward-looking statements. There can be no assurance that any forward-looking statement will prove to be accurate or that management's assumptions underlying such statements, including assumptions concerning the Company or future developments, circumstances or results will materialize. The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake to update or revise any forward-looking information included herein, except in accordance with applicable securities laws.


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