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Sparx Enters into Multi-year Representation Agreement with eFan

July 27, 2022 – Vancouver, BC, Canada. Sparx Technology Inc. (TSXV: SPRX) (“Sparx” or the “Company”) is pleased to announce that it has entered into a multi-year representation agreement with eFan.Zone S.R.L. (“eFan”) where eFan will continue to act as a reseller of the Sparx platform in select countries within Latin America.

eFan is a digital entertainment and technology company that provides connectivity infrastructure and commercialization tools to sporting leagues, teams and venues in Latin America.

“We are very excited to continue our relationship with eFan as Sparx continues to shape its global imprint. Through eFan, Sparx has already been engaged by Boca Juniors in Argentina and we look forward to expanding our LATAM client base in the months ahead” said Al Thorgeirson, CEO and President.

On behalf of the Board,


Al Thorgeirson CEO and President

For further information, please contact:

Al Thorgeirson CEO and President (403) 471-3503 al@sparxtechnology.com

Investor relations (778) 732-5055 invest@sparxtechnology.com

ABOUT SPARX: Sparx is an interactive media technology company whose principal activities are providing media companies and sports teams with technologies to engage audiences. The patented Sparx platform enables broadcasters, streamers, and video producers to engage viewers for longer, generate new revenue opportunities, and create lean-forward experiences for audiences eager to join the action. Millions of users can connect to the Sparx platform and interact simultaneously on their mobile phone, tablet, or computer anywhere in the world, in real time.

For more information about Sparx, visit the Company’s website at www.sparxtechnology.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Statements Statements included in this news release, including statements concerning the Company’s plans, intentions, and expectations, which are not historical in nature, are intended to be, and are hereby identified as, “forward-looking statements”. Forward-looking statements include, among other matters, the anticipated use of proceeds from the Financing. Forward-looking statements may be, but are not always, identified by words including “anticipates”, “believes”, “intends”, “estimates”, “expects” and similar expressions. The Company cautions readers that forward-looking statements, including without limitation those relating to the Company’s future operations and business prospects, are subject to certain risks and uncertainties (including risks that the Transaction does not proceed, or proceed on the expected terms, geopolitical risk, regulatory, Covid-19 and exchange rate risk) that could cause actual results to differ materially from those indicated in the forward-looking statements. There can be no assurance that any forward-looking statement will prove to be accurate or that management's assumptions underlying such statements, including assumptions concerning the Company or future developments, circumstances or results will materialize. The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake to update or revise any forward-looking information included herein, except in accordance with applicable securities laws.

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