With so many people using the Internet regularly, it makes sense to think that charitable giving should be taking place online. After all, there's no reason why you
can't donate your time and resources to a cause you support using your smartphone, laptop, or tablet. Before you start your first online campaign, learn what works and
what doesn't. It’s not enough to just raise money. You have to engage your audience
and create a direct connection to help them feel that they are personally involved in
the cause. Inclusive campaigns get you there by using interactive strategies that connect with your audience.
Think of it as a combination of online crowdfunding and sponsoring campaigns.
Think of high levels of engagement in a campaign such as kickstarting an idea,
pitching the idea to the community, voting on ideas, raising funds, communicating
with the campaign community and talking about fundraising efforts along the way.
The ability to receive donations from the Internet allows your organization to reach more people and raise more money—both of which play a critical role in your fundraising efforts.
Today, nearly half of social donors are from the Millennial generation and will continue to grow. Virtual or Hybrid fundraisers allow you to set up silent or live auctions while offering a variety of ways for people to donate, no matter how they want to participate, advantage! Let everyone interact with your cause by using a fun, interactive format.
It’s safe to say that crowdfunding has taken off in a big way. If you’re a nonprofit looking to raise funds, keep the tips below in mind and send your campaign out into the world. The number of donors willing to contribute is growing, so don't be afraid to ask for help. And with the Sparx platform, it's easier than ever!
4 Reasons Why...
1-. It is less difficult and more convenient.
All in all, online fundraising is easier for collecting money for your cause. It’s more convenient too. It lets you reach out to a broader group of contributors who can simply give what they want to donate. No need for appointments and door-to-door contact anymore. If you have access to mobile devices, the world is your oyster.
2-. It facilitates access.
By moving to an online platform, organizations can create accessible fundraising tools for event participants and supporters alike. Moving your fundraising to the online space can help you reach a more diverse audience and even convert first-time fundraisers into regular givers.
3-. It helps to broaden the audience.
Online fundraising is key to carrying out the mission of any organization. It connects you with a much broader audience and helps to plan your mission in front of more people. This can result in greater awareness and donations—both are great ways to fuel the causes you’re passionate about!
4-. It brings new supporters.
The overarching point here is that an online fundraiser provides you with some benefits you might not get from a traditional offline fundraiser. The main reason for this is its reach. In other words, by hosting an online fundraiser, you have the potential to expand your support base and reach new donors more easily than before. Moreover, it also gives you a chance to make a good first impression on your supporters.
5-. It takes a more targeted approach. (Bonus)
Overall, the amount of thought and customization that is possible with online fundraising makes it a great option to consider. It can be used to drive contributions to an existing cause or start a new one.
Any screen. Anytime. Anywhere.
Sparx is a fun and easy fundraising tool for schools, clubs, music festivals and more... Increase advocacy and influencing. Connect with your audience across screens with interaction and gamification features they've never experienced before.
The audience has a special place in their heart for social causes. They want to be part of something larger than themselves, and your cause is the perfect opportunity for them to do just that.
Light up your next event!