Football is possibly the most watched sport in the world, attracting billions of fans every year. Fan engagement is the act of providing an end-to-end experience for a sports audience their entire journey, before, during, and after an event, game, or match. In this article, we examine the new way for football teams to get engaged with their fans. When it comes to football teams' fan engagement, the more you interact with fans, the better your chances of gaining their loyalty.
Young sports fans are constantly scrolling through their social media feeds, hoping to interact with their favourite teams and athletes — on game day and beyond. Sports leagues are responding to the demand for ongoing social engagement through innovation. They are creating real-time digital content feeds.
As consumers, we are always on the lookout for interesting content. If a viewer does not have an emotional investment in the game, they will move on to the next channel.
Fan engagement is going to look very different in the next ten years. With a rise in fan loyalty, teams and leagues are taking notice and will be making changes. Clubs need to be thinking about their fans and how they can engage with them in new ways. With all of the technology available, there are so many different ways that clubs and leagues can accomplish this.
Fans' expectations are growing and are no longer limited to experiences inside a stadium. A club must provide a great package to its fans because they are the main source of the organization. What matters here is fan engagement. Why? Because fans generate revenue. (ticket sales, merchandising, memberships)
Technology... The new way
Fans enjoy a variety of advantages that come with new stadium technology, the ability to connect with like-minded fans and players is transforming stadiums into vibrant festival grounds where fans and players can all share a memorable experience.
Because the world is becoming a global village and there are many opportunities that should be embraced by everyone, the football industry is becoming increasingly interested in technology, analytics, and innovations. When considering how to get your fans more engaged, the best place to start is
by asking them what they want. Hosting polls, sending out surveys, and running competitions are all effective ways to engage your fans and learn what content, products, and experiences they prefer. The key to creating a meaningful and engaging personalized experience is one based on the interests of your fans and audiences.
Improve Fan Engagement with a Mobile Sports App
With a second-screen app, you can engage viewers with real-time content that is specific to their preferences. You can create communities around a sport that people from all over the world are passionate about. Fans want to connect with one another—all the time, wherever they go.
When you are creating your fan engagement strategy you need to design it with your audience in mind. Every Team is different, and will therefore have different fan engagement objectives. However, the best way to deliver on these objectives is by ensuring that the interactions being provided are tailored to the public. Sports fans want to go beyond just watching a game, they want to participate in the game.
Any screen. Anytime. Anywhere.
Sparx Studio is a powerful platform that lets anyone create, manage, deliver and measure engaging, personalized experiences across a variety of virtual events. Is an all-in-one solution that lets you create personalized experiences and deliver them across every screen.
Take your fan engagement to a whole new level. Our platform enables fans to predict the game, test their sports knowledge, and win prizes. You will keep your audience connected and entertained for all the moments that matter.
Takes sports events to the next level, by capturing your fans’ full attention through real-time interaction and gamification features.