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Sparx Announces new Head of Global Sales and Partnerships

Sparx Technology Inc. (TSXV: SPRX) (“Sparx” or the “Company”) is very pleased to announce the appointment of Chuck Bolkcom to the position of Head of Global Sales & Partnerships.


Mr. Bolkcom brings over 30 years of sales experience primarily in technology, entertainment, media, and global brands. He has held numerous leadership positions and has developed sales strategies for both new and mature companies alike. Additionally, Mr. Bolkcom acted as a Managing Director of a large private publishing media outlet focusing on revenue generation through product development and innovation. Over his career, Mr. Bolkcom has serviced some of the world’s largest companies in the technology and consumer goods industries and has received multiple awards for his sales leadership, innovation, and growth.


Al Thorgeirson, CEO and President commented, “This is a very exciting day for Sparx. Chuck is a proven revenue driver and bringing him on to work with our partners and lead the Sparx sales team positions the Company to rapidly grow our scalable platform. This addition achieves another milestone in our sales strategy developed by our external sales and marketing professionals, a strategy that we embarked on once the Company went public earlier this year.”


On Mr. Bolkcom’s appointment, Kirstine Stewart, Director and Executive Chair of the Board, added the following, “Chuck Bolkcom is an immediate asset to Sparx. His proven track record and years of experience will accelerate the Company’s revenues as Sparx looks to build on an already impressive year.”

On behalf of the Board

Al Thorgeirson

CEO and President

For further information, please contact:

Al Thorgeirson

CEO and President

(403) 471-3503

al@sparxtechnology.com


Investor relations

(778) 732-5055

invest@sparxtechnology.com



ABOUT SPARX:

Sparx is an interactive media technology company whose principal activities are providing media companies and sports teams with technologies to engage audiences. The patented Sparx platform enables broadcasters, streamers, and video producers to engage viewers for longer, generate new revenue opportunities, and create lean-forward experiences for audiences eager to join the action. Millions of users can connect to the Sparx platform and interact simultaneously on their mobile phone, tablet, or computer anywhere in the world, in real time.

For more information about Sparx, visit the Company’s website at www.sparxtechnology.com


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


Forward-Looking Statements

Statements included in this news release, including statements concerning the Company’s plans, intentions, and expectations, which are not historical in nature, are intended to be, and are hereby identified as, “forward‐looking statements”. Forward-looking statements include, among other matters, the anticipated use of proceeds from the Financing. Forward‐looking statements may be, but are not always, identified by words including “anticipates”, “believes”, “intends”, “estimates”, “expects” and similar expressions. The Company cautions readers that forward‐looking statements, including without limitation those relating to the Company’s future operations and business prospects, are subject to certain risks and uncertainties (including risks that the Transaction does not proceed, or proceed on the expected terms, geopolitical risk, regulatory, Covid-19 and exchange rate risk) that could cause actual results to differ materially from those indicated in the forward‐looking statements. There can be no assurance that any forward-looking statement will prove to be accurate or that management's assumptions underlying such statements, including assumptions concerning the Company or future developments, circumstances or results will materialize. The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake to update or revise any forward-looking information included herein, except in accordance with applicable securities laws.


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