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Big Brother Australia uses Sparx platform for real-time season 14 Final Vote

SPARX ANNOUNCES ENGAGEMENT WITH BIG BROTHER, AUSTRALIA

May 24, 2022 – Vancouver, BC, Canada. Sparx Technology Inc. (TSXV: SPRX) (“Sparx” or the “Company”) is pleased to announce that Endemol Shine Australia Pty Ltd. has engaged Sparx for the licensing of the Company’s real-time platform for the Big Brother 2022 Final Vote. Voting is restricted to residents of Australia only and will allow the viewers at home to decide the winner of Big Brother Australia 2022.

The Sparx real-time platform is flexible, multi-faceted and is used to engage audiences with voting/ polling, predictive questions and trivia.

Al Thorgeirson, CEO and President commented, “This is the third year we’ve worked with the Endemol Shine and Big Brother team and we’ve seen excellent engagement from Big Brother viewers and fans every year. By putting the vote in the viewer’s hands, Big Brother allows the viewers to not only immerse themselves in the event but play a part in deciding which housemate wins Big Brother”.

On behalf of the Board


Al Thorgeirson CEO and President For further information, please contact:

Al Thorgeirson CEO and President (403) 471-3503 al@sparxtechnology.com

Kesley Letham Investor relations invest@sparxtechnology.com

ABOUT SPARX:

Sparx is an interactive media technology company whose principal activities are providing media companies and sports teams with technologies to engage audiences. The patented Sparx platform enables broadcasters, streamers, and video producers to engage viewers for longer, generate new revenue opportunities, and create lean-forward experiences for audiences eager to join the action. Millions of users can connect to the Sparx platform and interact simultaneously on their mobile phone, tablet, or computer anywhere in the world, in real time. For more information about Sparx, visit the Company’s website at www.sparxtechnology.com Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

Statements included in this news release, including statements concerning the Company’s plans, intentions, and expectations, which are not historical in nature, are intended to be, and are hereby identified as, “forward-looking statements”. Forward-looking statements include, among other matters, the anticipated use of proceeds from the Financing. Forward-looking statements may be, but are not always, identified by words including “anticipates”, “believes”, “intends”, “estimates”, “expects” and similar expressions. The Company cautions readers that forward-looking statements, including without limitation those relating to the Company’s future operations and business prospects, are subject to certain risks and uncertainties (including risks that the Transaction does not proceed, or proceed on the expected terms, geopolitical risk, regulatory, Covid-19 and exchange rate risk) that could cause actual results to differ materially from those indicated in the forward-looking statements. There can be no assurance that any forward-looking statement will prove to be accurate or that management's assumptions underlying such statements, including assumptions concerning the Company or future developments, circumstances or results will materialize. The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake to update or revise any forward-looking information included herein, except in accordance with applicable securities laws.

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