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The United States is the world’s largest market for collector cars. From the vehicles themselves to general memorabilia, Americans travel far and wide to see which legendary makes and models are back on the market.
Barrett Jackson is the first—and only—televised car auction. The renowned brand hosts auctions for collector cars and “automobilia” across the US. But these auctions were always a one-way broadcast: viewers could tune in, but they couldn’t partcipate. That’s where Sparx came in.
Sparx teamed up with Barrett Jackson to take their live auctions to the next level. Through the Sparx Studio, at-home viewers can now participate in predictive gaming.