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DRIVNG AUTOMOTIVE
AUCTION EXCITEMENT
The United States is the world’s largest market for collector cars. From the vehicles themselves to general memorabilia, Americans travel far and wide to see which legendary makes and models are back on the market.
Barrett Jackson is the first—and only—televised car auction. The renowned brand hosts auctions for collector cars and “automobilia” across the US. But these auctions were always a one-way broadcast: viewers could tune in, but they couldn’t partcipate. That’s where Sparx came in.
Sparx teamed up with Barrett Jackson to take their live auctions to the next level. Through the Sparx Studio, at-home viewers can now participate in predictive gaming.
SOLUTIONS
“ Ovidem seque latius apitiurionse velitatet, omni alis ra quam reium invere am quis es esedis et quae pe voluptatur aristibus, sus et et ium quas aut alissim facium autatur? Olore nim volum re natiatiatium qui ullendio eum, qui odipidu cidebis volorem”
