CNN gathered live television audience sentiment and tracked primary voters for US national elections using the Sparx Participation Platform. Sponsored by CA Technologies, hundreds of thousands of viewers joined the conversation of the live primary debate and contributed to the news cycle.
The most global competition reality show, Miss Universe enlisted Sparx to handle the awarding of the Miss Universe crown by the live worldwide television audience. Sponsored by Image Skincare, 11 million votes were cast live during the show by viewers from 215 countries in the single, largest global television vote in history.
NBC Sports Chicago Cubs
NBC Sports Chicago engages Chicago sports fans in real-time polling and trivia with Sparx. From World Series action with the Cubs to Blackhawks hockey coverage on Sports Talk Live, the Coors sponsored integration has led to increased revenue and audience retention opportunities for the regional sports network.
Disney uses Sparx to power their ultimate superfan experience. Everyday, Disney's Quizney live trivia gives away cash prizes to Disney Channel fans who answer the most trivia questions quickly and correctly. With a live host and ultra low latency video the Quizney experience has run on television and in the Disney Now app for three seasons and counting.
ABC engaged Sparx to build a one-of-a-kind live predictive game for the 91st Academy Awards. The Official Oscars Game engaged over 600,000 users, gave away a $50,000 grand prize, and let television viewers of the storied awards show predict outcomes during the live broadcast. Exclusive content and live audience cams during commercial breaks rounded out the experience.
Over 85,000 users took part in a live, fantasy auction for the wildly popular Barrett-Jackson Collectible Auto Auction. Powered by Sparx, Velocity Network viewers cast 272,000 fantasy bids to predict the value of high end cars and win prizes.